Quick Comparison
| Firm | Credentials | Focus |
|---|---|---|
| <a href="https://mysystemz.com/">Systemz Bookkeeping</a> | Certified QuickBooks ProAdvisor; founder Rachel Spell has 20 plus years of small-business bookkeeping, accounting, and controller experience. | Monthly books, QuickBooks setup, payroll, and accounts payable for professional services, retail, hospitality, construction, real estate, and medical and dental practices. |
| <a href="https://www.beachesbookkeeping.com/">Beaches Bookkeeping, Inc.</a> | Certified QuickBooks Pro Advisors on staff; owner Debbie Simmons holds 25 plus years of bookkeeping and auditing work and has trained 200 plus business owners. | Full-charge bookkeeping, billing, accounts payable and receivable, reconciliation, financial reporting, payroll, and insurance audits for small and mid-sized firms. |
| <a href="https://www.essentialbookkeepingsolutions.com/">Essential Bookkeeping Solutions, LLC</a> | Certified QuickBooks ProAdvisor (Desktop, Online, and Enterprise); founder Dawn Brady has two plus decades of accounting work and acts as outsourced CFO for many clients. | Full-charge bookkeeping, payroll, accounts payable and receivable, QuickBooks setup, clean-up and training, and guardianship trust accounting for businesses and non-profits across North Florida. |
1. Systemz Bookkeeping
- Address: 11250 Old Saint Augustine Rd, Ste 15-174, Jacksonville, FL 32257
- Phone: (904) 717-2277
- Founder / Owner: Rachel Spell
- Operating Since: 2017 (9 years)
- Credentials: Certified QuickBooks ProAdvisor (coursework covering installation and user setup, payroll, job costing, purchase orders, and industry-specific topics, passed at 90 percent or higher)
- Service area: Jacksonville office plus on-site and remote work across Jacksonville Beach, Atlantic Beach, Neptune Beach, Ponte Vedra Beach, Fruit Cove, Mandarin, Julington Creek, St. Johns, and Nocatee
- Industries served: Professional services, retail, hospitality, construction, real estate, medical and dental practices, attorneys, and small local businesses
- Website: mysystemz.com
Independent Jacksonville Practice
Rachel Spell filed Systemz Bookkeeping, LLC with the Florida Division of Corporations on April 18, 2017, with the principal address at 11250 Old Saint Augustine Road in Jacksonville. The firm has stayed independent since then, with Spell as the named manager and lead practitioner rather than a regional manager inside a rollup brand.
Twenty Plus Year Bookkeeping Background
Before opening the practice, Spell worked for two decades as a bookkeeper, accounting manager, and controller for small-business owners. That hands-on history is the basis for the firm’s positioning as a fit for owners who do not need a full-time bookkeeper but still want someone past entry level on the books.
QuickBooks ProAdvisor Coursework
Spell holds Certified QuickBooks ProAdvisor status after passing four required self-study courses at 90 percent or higher. Topics covered include installation and user setup, payroll, job costing, purchase orders, and industry-specific issues. The credential is renewed against current QuickBooks releases.
Wider Northeast Florida Coverage
While the office sits in the Mandarin corridor of Jacksonville, the company publishes service pages for Jacksonville Beach, Atlantic Beach, Neptune Beach, Ponte Vedra Beach, Fruit Cove, Julington Creek, St. Johns, and Nocatee. That spread fits the typical Duval and St. Johns County small-business client base.
2. Beaches Bookkeeping, Inc.
- Address: 820 W 14th St, Atlantic Beach, FL 32233
- Phone: (904) 242-2664
- Founder / Owner: Debra A. “Debbie” Simmons
- Operating Since: 2007 (19 years)
- Credentials: Certified QuickBooks Pro Advisor; 25 plus years of bookkeeping and auditing work; women owned and operated
- Service area: Atlantic Beach head office plus on-site and remote service for the Jacksonville Beaches and the wider Jacksonville metro
- Industries served: Small and mid-sized businesses across general industries, including construction and general contracting, professional services, and CPA-firm support work
- Website: beachesbookkeeping.com
Atlantic Beach Roots Since 2007
Beaches Bookkeeping, Inc. was incorporated as a Florida profit corporation on April 2, 2007, with its principal and mailing address at 820 W 14th St in Atlantic Beach. The corporate filing has stayed active under Debra A. Simmons as president for the full 19 year window, with no rollup or franchise affiliation in the public record.
Quarter-Century QuickBooks Track Record
Simmons holds Certified QuickBooks Pro Advisor status and has trained or supported more than 200 business owners across the United States and Canada on QuickBooks files. The 25 plus year window of hands-on bookkeeping and auditing work sits well past the five-year floor used for this directory.
Full-Charge Bookkeeping and Payroll
The published service list covers bookkeeping, billing, budgeting, forecasting, accounts payable and receivable, reconciliation, financial reporting, payroll, and insurance audits and management. Owners who would otherwise hand payroll to a separate vendor can keep both functions with the shop.
Women Owned Beaches Shop
The firm is women owned and operated and positions itself as a bookkeeping and payroll practice rather than a CPA tax-prep outfit. Its four-person team works out of the single Atlantic Beach office, with on-site visits available for clients across the Jacksonville Beaches and the wider metro.
3. Essential Bookkeeping Solutions, LLC
- Address: 1929 Park Ave, Orange Park, FL 32073
- Phone: (904) 284-2188
- Founder / Owner: Dawn Brady
- Operating Since: 2008 (18 years)
- Credentials: Certified QuickBooks ProAdvisor (Desktop, Online, and Enterprise); two plus decades of accounting work; firm-wide 70 plus years of cumulative accounting experience
- Service area: Orange Park head office plus service work for Jacksonville, Fleming Island, Middleburg, St. Augustine, Jacksonville Beach, Ponte Vedra, and the wider North Florida region
- Industries served: Small businesses and non-profits across general industries, including guardianship trust accounting for fiduciary clients
- Website: essentialbookkeepingsolutions.com
Founder-Led North Florida Practice
Dawn Brady started Essential Bookkeeping Solutions in 2008 and remains the founder, CEO, and registered agent of the LLC at 1929 Park Avenue in Orange Park. The practice has stayed independent for the full 18 year window and serves Jacksonville clients from a 15 minute drive across the Buckman Bridge.
Full QuickBooks ProAdvisor Stack
Brady holds Certified QuickBooks ProAdvisor status on QuickBooks Desktop, QuickBooks Online, and QuickBooks Enterprise. Engagements include full-charge bookkeeping, QuickBooks setup, clean-up, and training, bank reconciliations, accounts payable, accounts receivable, ad hoc financial reporting, and quarterly and annual payroll tax returns.
Outsourced CFO Lane
For owners who need more than monthly books, Brady performs outsourced CFO work for a portion of the client base. That added lane sits on top of two decades of corporate and small-business accounting work and the practice’s 70 plus years of cumulative staff experience.
Non-Profit and Guardianship Trust Work
Beyond standard small-business books, the firm takes on non-profit accounting and guardianship trust accounting, the latter being a specialty fiduciary line that few independent shops handle. The mix gives the practice a wider client base than a generalist North Florida bookkeeping firm.
Reference Notes
- Systemz Bookkeeping principal address (11250 Old Saint Augustine Rd, Ste 15-174, Jacksonville, FL 32257) and 2017 filing date cross-checked against the Florida Division of Corporations (Sunbiz) record for document number L17000085888 and the company’s own contact page on mysystemz.com.
- Rachel Spell’s ProAdvisor coursework detail (installation, payroll, job costing, purchase orders, industry-specific issues, 90 percent pass threshold) and 20 year bookkeeping background sourced from the About page on mysystemz.com and her LinkedIn profile.
- Beaches Bookkeeping address (820 W 14th St, Atlantic Beach, FL 32233) and 2007 incorporation date cross-checked against the Sunbiz record for entity P07000040880 and the shop’s own About page on beachesbookkeeping.com, with the phone number (904) 242-2664 also verified through third-party directory listings.
- Debbie Simmons’s 25 plus year bookkeeping background, ProAdvisor status, and 200 plus business-owner training count sourced from her firm bio on beachesbookkeeping.com and her LinkedIn profile.
- Essential Bookkeeping Solutions address (1929 Park Ave, Orange Park, FL 32073) and 2008 founding date sourced from the practice’s About Us page on essentialbookkeepingsolutions.com and Yelp listing, with the phone number (904) 284-2188 also verified against third-party directory entries.
- Dawn Brady’s ProAdvisor stack (Desktop, Online, Enterprise), CFO advisory lane, guardianship trust accounting line, and the firm’s 70 plus year cumulative staff experience figure sourced from the About Us and Services pages on essentialbookkeepingsolutions.com.
- All three firms appear as independent practices and not as franchised or rolled-up brands such as Bench, Pilot, QuickBooks Live, BELAY, Bookkeeper360, Bookminders, Supporting Strategies, Bookkeeper.com, or 1-800Accountant.
Selection Methodology
This list applies four filters to the Jacksonville market. First, the company has to be independent, family owned, or founder led rather than part of a national rollup or franchise brand. Second, the shop must be a Certified QuickBooks ProAdvisor practice with that credential active and visible on its own site or on Intuit’s ProAdvisor directory. Third, the practice has to have been in business for at least five years, with priority given to firms past the ten-year mark. Fourth, the firm has to position itself as a bookkeeping practice rather than a pure CPA tax-prep shop. Public address and phone data also had to match across at least two independent sources, including the company’s own site plus a third-party directory or a Florida Sunbiz filing. National rollup brands such as Bench, Pilot, QuickBooks Live, BELAY, Bookkeeper360, Bookminders, Supporting Strategies, Bookkeeper.com, and 1-800Accountant were excluded by design, since this directory targets locally owned shops.
Frequently Asked Questions
Do these firms work with clients outside Jacksonville proper?
Yes. Systemz Bookkeeping serves the wider Duval and St. Johns County area from its Mandarin-area office, including Jacksonville Beach, Atlantic Beach, Ponte Vedra Beach, Fruit Cove, and Nocatee. Beaches Bookkeeping is headquartered in Atlantic Beach and serves the Jacksonville Beaches plus the wider metro. Essential Bookkeeping Solutions works from Orange Park and serves Jacksonville, Fleming Island, Middleburg, St. Augustine, and Ponte Vedra.
Are these firms CPA practices or bookkeeping practices?
All three position themselves first as bookkeeping firms built around QuickBooks. They handle monthly books, reconciliations, payroll, and accounts payable and receivable. Owners who need annual tax-return preparation typically pair these firms with an outside CPA or tax preparer rather than expecting the bookkeeper to file the return, although Essential Bookkeeping Solutions does list tax-preparation support among its services.
What does QuickBooks ProAdvisor certification actually cover?
Intuit’s ProAdvisor program certifies practitioners on current QuickBooks Online and QuickBooks Desktop releases, with annual recertification. Each of the three firms here lists active ProAdvisor status, and Essential Bookkeeping Solutions also covers the QuickBooks Enterprise track. The credential matters because QuickBooks releases change yearly, and a certified ProAdvisor is the path most independent firms use to stay current on file structure, payroll modules, and reporting features.
How long have these firms been operating?
Beaches Bookkeeping, Inc. was incorporated in 2007 (19 years). Essential Bookkeeping Solutions opened in 2008 (18 years). Systemz Bookkeeping was filed in 2017 (9 years). Each clears the five-year minimum tenure threshold this directory applies, and each has remained independent across that window.
Editorial Note
This post was prepared on 2026-05-11 using publicly available web sources, including each firm’s own website, the Florida Division of Corporations (Sunbiz) entity records, Yelp business listings, LinkedIn founder profiles, and Intuit’s ProAdvisor finder. Address, phone, ownership, and tenure details reflect those sources at the time of writing. Readers should confirm current details directly with each firm before contracting, since office locations, phone numbers, and ownership can change after publication.