Quick Comparison
| Firm | Credentials | Focus |
|---|---|---|
| <a href="https://www.bookplusinc.com/">Bookkeeping Plus, Inc.</a> | Founder Beth Marsh has run the shop since 1987; staff of 20 plus professionals; QuickBooks consulting and training is a published service line. | Full bookkeeping, payroll, bill pay, tax-return preparation, and QuickBooks consulting for small businesses, schools, non-profits, and government clients across central Indiana. |
| <a href="https://www.qbexpress.com/indianapolis-quickbooks-proadvisor-tony-passwater">QuickBooks R Us</a> | President Tony Passwater holds Certified QuickBooks ProAdvisor status on Desktop, Online, Enterprise, and Point of Sale; certified since 1999. | Bookkeeping, QuickBooks setup, training, payroll, year-end clean-up, and outsourced CFO work for auto service shops, law firms, construction firms, retail, trucking, and non-profits. |
| <a href="https://www.bdandcopc.com/">Bogdanoff Dages & Co., P.C.</a> | QuickBooks ProAdvisor firm led by founder Paul Bogdanoff (30 plus years) and partner Tim Dages (20 plus years); CPA-staffed bookkeeping practice. | Monthly bookkeeping, QuickBooks setup, tune-up and training, payroll, and business advisory work for construction, dentistry, healthcare, hospitality, law firms, manufacturers, and real estate. |
1. Bookkeeping Plus, Inc.
- Address: 232 E McClarnon Dr, Greenfield, IN 46140
- Phone: (317) 462-2049
- Founder / Owner: Beth (Reynolds) Marsh
- Operating Since: 1987 (39 years)
- Credentials: Founder-led independent firm with 20 plus staff; QuickBooks consulting and training listed as a core service line; AIM Indiana member
- Service area: Greenfield head office plus on-site and remote work for Indianapolis, Hancock County, Marion County, and the wider central Indiana corridor
- Industries served: Small businesses, schools, charities, healthcare clients, government entities, and non-profit organizations
- Website: bookplusinc.com
Founder-Led Practice With 39 Year Track Record
Beth Marsh started Bookkeeping Plus in 1987 with the stated goal of giving small business owners and non-profits better bookkeeping than the typical accountant could provide. The firm has stayed independent and family-led for 39 years, with Marsh still listed as president and the practice carrying no rollup or franchise affiliation in public records.
Multi-Sector Indiana Client Base
The firm’s published client base covers profit and non-profit organizations, businesses, charities, schools, healthcare clients, and government entities. That mix is wider than the typical solo bookkeeping shop and reflects the 20 plus professionals on staff, many of whom have been with the firm for years.
Full Bookkeeping, Payroll, and Tax Lanes
Published services include accounting, bookkeeping, payroll, bill pay, federal and state tax-return preparation, business consulting, and QuickBooks consulting and training. Owners who would otherwise split bookkeeping and payroll between separate vendors can keep both functions inside the same firm.
Greenfield Office Near Indianapolis
The firm operates from 232 East McClarnon Drive in Greenfield, IN, about 25 miles east of downtown Indianapolis. The location places the company inside the wider Indianapolis metro market while letting the shop hold a single brick-and-mortar office rather than a multi-branch footprint.
2. QuickBooks R Us
- Address: PO Box 3653, Carmel, IN 46082
- Phone: (317) 290-0611
- Founder / Owner: Tony Passwater, AAM, AMAM (President)
- Operating Since: 1999 (27 years as a Certified QuickBooks Advisor)
- Credentials: Certified QuickBooks ProAdvisor on Desktop, Online, Enterprise, and Point of Sale; Accredited Automotive Manager (AAM); Accredited Master Automotive Manager (AMAM); founding member of the International Consulting Network
- Service area: Carmel and Hamilton County base plus on-site and remote work across Indianapolis, Marion County, and clients in North America, Australia, and South America
- Industries served: Auto service and collision repair, law firms, construction, non-profits, retail, consulting, technology, trucking, landscaping, and other small service businesses
- Website: qbexpress.com/indianapolis-quickbooks-proadvisor-tony-passwater
Four-Tier QuickBooks Certification Stack
Tony Passwater holds Certified QuickBooks ProAdvisor status across QuickBooks Desktop, QuickBooks Online, QuickBooks Enterprise, and the legacy QuickBooks Point of Sale platform. The four-tier stack is wider than the typical single-track ProAdvisor profile and lets the practice work with file types most independent bookkeepers will not touch.
Auto Service and Collision Repair Niche
The practice carries a clear sector specialty in auto service shops and collision repair shops, backed by Passwater’s AAM and AMAM credentials from the Automotive Management Institute. That niche sits alongside law firms, construction, and trucking work, giving the firm an industry mix few generalist bookkeepers can match.
Indianapolis-Area QBExpress Partner
Passwater is the named Indianapolis area QuickBooks ProAdvisor inside the QBExpress consulting network, with coverage of Hamilton County and the wider Indianapolis metro. The QBExpress channel adds vetted lead flow on top of his own client base while leaving the company independent and founder-run.
Bookkeeping Plus Fractional CFO Lane
Beyond pure QuickBooks setup and clean-up, the shop runs bookkeeping, payroll processing, tax preparation for C corp and S corp returns, and fractional CFO work. That last lane fits owners who need cash-flow planning and forecasting on top of monthly books, rather than only data entry.
3. Bogdanoff Dages & Co., P.C.
- Address: 9333 N Meridian St, Ste 108, Indianapolis, IN 46260
- Phone: (317) 571-1777
- Founder / Owner: Paul Bogdanoff, CPA (Principal); Tim Dages, CPA, CFP (Partner)
- Operating Since: Paul Bogdanoff has 30 plus years of practice; Tim Dages has 20 plus years of practice
- Credentials: Certified QuickBooks ProAdvisor firm; members of the American Institute of Certified Public Accountants (Private Companies Practice Section, Tax Member Section, and Government Audit Quality Center) and the Indiana CPA Society
- Service area: North Meridian Indianapolis office plus on-site and remote work for clients across Marion County, Hamilton County, and the wider Indianapolis metro
- Industries served: Construction, dentistry, healthcare, hospitality, law firms, manufacturers, and real estate
- Website: bdandcopc.com
North Meridian Indianapolis Office
The firm operates from 9333 North Meridian Street, Suite 108, in the Meridian-Kessler corridor of north-side Indianapolis. The address sits inside the city limits of Indianapolis proper rather than a suburban edge city, giving Marion County clients a true in-city option.
Two-Partner Founder-Led Structure
Paul Bogdanoff has 30 plus years of small-business consulting, tax planning, return preparation, and non-profit auditing work. Tim Dages adds 20 plus years of consulting, tax planning, return preparation, and tax resolution work for individuals, small businesses, and not-for-profit entities. The two-partner setup gives clients founder-level access rather than handoff to junior staff.
Dedicated QuickBooks Service Pages
The firm publishes dedicated pages for QuickBooks setup, QuickBooks tune-up, QuickBooks training, and ongoing bookkeeping services. The ProAdvisor designation is held at the practice level, with the team using current QuickBooks releases for both Desktop and Online clients across the listed industries.
Multi-Industry Bookkeeping Roster
Published industry pages cover construction, dentistry, healthcare, hospitality, law firms, manufacturers, and real estate. The mix is wider than a typical small-shop bookkeeping practice and reflects the firm’s CPA-staffed model, which lets the same team handle both monthly books and the underlying tax, audit, and advisory work.
Reference Notes
- Bookkeeping Plus principal address (232 E McClarnon Dr, Greenfield, IN 46140), phone (317) 462-2049, and the 1987 founding date by Beth Marsh were cross-checked against the company’s own homepage and About content on bookplusinc.com, the AIM Indiana project listing at aimindiana.org/project/bookkeeping-plus-inc, the shop’s BBB Business Profile in Greenfield, and Beth Marsh’s LinkedIn profile under the entry for Beth (Reynolds) Marsh.
- QuickBooks R Us address (PO Box 3653, Carmel, IN 46082), phone (317) 290-0611, president Tony Passwater, the 1999 certification date, and the four QuickBooks ProAdvisor tracks (Desktop, Online, Enterprise, Point of Sale) were verified against the QBExpress profile page for Tony Passwater, the BookkeepingHelp.com directory listing for QuickBooks R Us, the CountingWorks profile, and the Intuit ProAdvisor finder entry for Tony Passwater of Carmel, IN. The AAM and AMAM credentials and the auto service and collision repair niche were also confirmed on those sources.
- Bogdanoff Dages & Co., P.C. address (9333 N Meridian St, Ste 108, Indianapolis, IN 46260), phone (317) 571-1777, partner profiles for Paul Bogdanoff (30 plus years) and Tim Dages (20 plus years), the QuickBooks ProAdvisor designation, and the listed industry pages (construction, dentistry, healthcare, hospitality, law firms, manufacturers, real estate) were cross-checked against the practice’s QuickBooks services page, the firm profile page on bdandcopc.com, the TaxBuzz CPA listing for Paul Bogdanoff in Indianapolis, and AICPA section membership references on the company site.
- All three firms appear as independent practices and not as franchised or rolled-up brands such as Bench, Pilot, QuickBooks Live, BELAY, Bookkeeper360, Bookminders, Supporting Strategies, Bookkeeper.com, or 1-800Accountant.
Selection Methodology
This list applies four filters to the Indianapolis market. First, the shop has to be independent, family-owned, or founder-led rather than part of a national rollup or franchise brand. Second, the practice must be a Certified QuickBooks ProAdvisor practice with that credential active and visible on its own site or on Intuit’s ProAdvisor directory. Third, the firm has to have been in business for at least five years, with priority given to firms past the ten-year mark. Fourth, the company has to position itself as a bookkeeping practice rather than a pure CPA tax-prep shop. Public address and phone data also had to match across at least two independent sources, including the shop’s own site plus a third-party directory or a state business filing. National rollup brands such as Bench, Pilot, QuickBooks Live, BELAY, Bookkeeper360, Bookminders, Supporting Strategies, Bookkeeper.com, and 1-800Accountant were excluded by design, since this directory targets locally owned shops.
Frequently Asked Questions
Do these firms work with clients outside Indianapolis proper?
Yes. Bookkeeping Plus operates from Greenfield, about 25 miles east of downtown Indianapolis, and serves Hancock County, Marion County, and the wider central Indiana market. QuickBooks R Us is based in Carmel and serves Hamilton County, Marion County, and the broader Indianapolis metro, with remote service for clients in North America, Australia, and South America. Bogdanoff Dages & Co. works from a North Meridian Indianapolis office and serves Marion County, Hamilton County, and the surrounding region.
Are these firms CPA practices or bookkeeping practices?
Bookkeeping Plus and QuickBooks R Us are bookkeeping-first practices that also handle payroll, QuickBooks consulting, and tax-return preparation. Bogdanoff Dages is a CPA firm that runs a dedicated bookkeeping and QuickBooks ProAdvisor service line alongside its tax and audit work, so owners can keep monthly books and annual returns under the same roof rather than splitting them between two vendors.
What does QuickBooks ProAdvisor certification actually cover?
Intuit’s ProAdvisor program certifies practitioners on current QuickBooks Online and QuickBooks Desktop releases, with annual recertification. QuickBooks R Us also covers the Enterprise and Point of Sale tracks. The credential matters because QuickBooks releases change yearly, and a certified ProAdvisor is the path most independent firms use to stay current on file structure, payroll modules, and reporting features.
How long have these firms been operating?
Bookkeeping Plus was founded in 1987 (39 years). Tony Passwater of QuickBooks R Us has been a Certified QuickBooks Advisor since 1999 (27 years). Paul Bogdanoff has 30 plus years of CPA practice and Tim Dages has 20 plus years, with Bogdanoff Dages & Co. operating as a founder-led firm in Indianapolis. Each clears the five-year minimum tenure threshold this directory applies.
Editorial Note
This post was prepared on 2026-05-11 using publicly available web sources, including each firm’s own website, the QBExpress and BookkeepingHelp.com directory listings, AIM Indiana member records, BBB Business Profiles, TaxBuzz CPA listings, LinkedIn founder profiles, and Intuit’s ProAdvisor finder. Address, phone, ownership, and tenure details reflect those sources at the time of writing. Readers should confirm current details directly with each firm before contracting, since office locations, phone numbers, and ownership can change after publication.